Privacy Policy

This Privacy Policy explains UrbiGo d.o.o (“UrbiGo” or “we” or “our”) privacy practices for visitors to our proprietary Internet site at ​​ (the “Website”). We created this Privacy Policy to explain what information we gather from you when you visit our Website and how we may use and disclose this information. This Privacy Policy is incorporated into and made a part of UrbiGo’s Terms of Use.

By using our Website, you consent to the collection, use and disclosure of your personal information as described in this Privacy Policy. We reserve the right to change this Privacy Policy at any time. If we make any material changes to our Privacy Policy, we will post a new policy on the Website and update the “last updated” date set forth above. Policy changes will apply only to information collected after the date of the change.

This Privacy Policy applies only to information collected through our Website and not to information collected offline.


UrbiGo DOO (Headquartered in Veljka Dugosevica no.54, 11000 Belgrade, Serbia) is the data controller within the meaning of Art. 4 no. 7 EU General Data Protection Regulation (GDPR).

What Information Do We Collect?

Just by merely visiting this site, UrbiGo automatically collects and stores information in the server log files which your browser transmits to us. These data are technically necessary, in order for us to display this website to you and to assure the stability and security (the legal basis is Art. 6 para. 1 sentence 1 lit. GDPR).

When registering to use the Website or pre-ordering products from the Website, we may ask you for your full name, email address, mailing address, phone number, or other information. You may, however, visit certain areas of the Website without providing such information.

  • We use IP addresses and session identifiers to analyze trends, to administer the Website, to track user activities, to infer user interests and to otherwise induce, deduce and gather information about individual users and market segments.
  • Like many websites, we use "cookies" to enhance your experience and gather information about visitors and visits to our Website. Please refer to the "Do we use cookies?" section below for information about cookies and how we use them.

UrbiGo will not attribute these data to specific persons, and these data will not be combined with other data sources.

How Do We Use Your Information?

We may use the information that we collect from you when you register to use the Website, purchase products from the Website, surf the Website or use certain features of the Website in the following ways:

  • To allow us to better serve you in responding to your customer service requests.
  • To quickly process your pre-orders and product reservations.
  • To administer a promotion, survey or other feature of the Website.

Data processors

We have your data processed by contract data processors such as the company which sends the newsletters and operator of computer centers. These contract data processors are bound by contracts pursuant to Art. 28 GDPR.

Also, you can opt out to receive our newsletter or product updates anytime by clicking the “unsubscribe” at the bottom of the email.

Do We Disclose the Information We Collect to Outside Parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.

The term "outside parties" does not include website hosting partners and other parties who assist us in operating our Website, conducting our business or servicing you, so long as those parties agree to keep this information confidential. In the event that we sell our company, or otherwise transfer any assets of our company, we may provide your information to the purchaser so that you may continue the relationship or business with us and our products.

Do We Use Cookies?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser that enables the site's or service provider’s systems to recognize your browser and capture and remember certain information. Cookies cannot execute any programs or transfer viruses to your computer. They serve the purpose of making the internet offering in general more user friendly and effective.

For instance, we use cookies to help us compile aggregate data about traffic and interactions on the Website so that we can offer better experiences on the Website in the future.

We may contract with third-party service providers to assist us in better understanding the visitors to our Website (like Google Analytics, Facebook pixel, etc.). These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

Google Analytics

Google Analytics is a web analysis service of Google Inc. ("Google"). Google Analytics uses so-called "cookies", text data files which are stored on your computer and make it possible to analyze how you use the website. The information about your use of this website produced by the cookie is normally transmitted to and stored on a server of Google in the USA. In the case of activation of IP anonymization on this website, however, your IP address is first abbreviated within the Member States of the European Union or in other member countries to the Convention on the European Economic Area. The full IP address is only transmitted to and stored on a server of Google in the USA in exceptional situations.

At the instruction of the operator of this website, You can prevent the storage of cookies with a corresponding setting on your browser software. You can also prevent the collection of the data produced by the cookie that relates to your use of the website (incl. Your IP address) with regard to Google as well as the processing of these data by Google by downloading and installing a browser plug-in available at the following link:

Google Tag Manager

Google Tag Manager is a tag management system to manage JavaScript and HTML tags used for tracking and analytics on websites. Tags are small code elements that, among other things, are used to measure traffic and visitor behavior. That helps to understand the effect of online advertising and social channels, to set up remarketing and orientation towards target groups and to test and optimize websites. Google Tag Manager is a cookie-free domain that does not collect any personal data. The Google Tag Manager only manage tags that may themselves collect data. The Google Tag Manager does not access this data.

If you have performed deactivation, Google Tag Manager takes this deactivation into account. More information can be found at Google Tag Manager Terms of Service

Social media

In addition to our website, UrbiGo is present in various social media. Currently we are represented on Facebook, Twitter, Instagram and LinkedIn.

Please refer to the data protection regulations of the respective operator for the purpose and scope of the data collection as well as the regulations for the use of your data by the respective platform:

Safeguarding Your Personal Information

We follow generally accepted industry security standards to safeguard and help prevent unauthorized access, maintain data security and correctly use personal identification and financial information. However, no commercial method of information transfer over the Internet or electronic data storage is known to be 100% secure. As a result, we cannot guarantee the absolute security of such information during its transmission or its storage in our systems, and you should always take care to safeguard your personal information.

What Should You Consider Before Clicking on Third Party Links?

This Privacy Policy applies solely to information collected by our Website. In an attempt to provide you with increased value, we may include third party links on our Website, for instance in our blog posts. These linked websites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked websites. Nonetheless, we seek to protect the integrity of our Website and welcome any feedback about these linked websites (including if a specific link does not work).

Where Do I Direct Questions About this Privacy Policy?

We welcome your questions, comments and concerns about our Privacy Policy. Please send us any and all feedback pertaining to this Privacy Policy to ​

What are my privacy rights?

According to GDPR, you as a data subject have the following rights:

  • Right to Access Personal Data
Under GDPR, you have the right to access the data collected on you by a data controller. The data controller must respond to that request within 30 days (Article 15).

  • Right to Rectification
You have the right to request a modification of your data, including the correction of errors and the updating of incomplete information (Article 16).

  • Right to Erasure
The right to erasure – also referred to as the right to deletion or the right to be forgotten – allows you to stop all processing of your data and request your personal information to be erased (Article 17).

  • Right to Restrict Data Processing
Data subjects, under certain circumstances, can request that all processing of their personal data be stopped (Article 18).

  • Right to be Notified
You must be informed about the uses of your personal data in a clear manner and also be informed of any erasure of your personal data under articles 16, 17, and 18 (Article 19).

  • Right to Data Portability
You can request that your personal data file to be sent electronically to a third party while data must be provided in a commonly used, machine readable format, if feasible (Article 20).

  • Right to Object
If a request to stop data processing is rejected by a data controller, you have the right to object (Article 21).

To exercise these rights please contact us via ​

Although a small startup company, UrbiGo takes your rights and concerns seriously. We strive to be transparent and rightful so if you would have any suggestions please don’t hesitate to contact our privacy team.

Updated January 29, 2020
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